Wella Professionals Color Fresh Mask is the perfect way to add a vibrant, temporary pop of color to your hair without any damage. This at-home treatment is easy to use and only takes 10 minutes to transform your look! The color gradually fades, but the rich care ingredients in the formula leave your hair feeling smooth and moisturized. Depending on the mask used and the base level and porosity of your hair, the results may vary – the lighter the hair, the brighter the color. I have brown hair and the red color showed up beautifully, giving me the dark red hue I was hoping for. Wella Color Fresh Mask is the perfect way to experiment with color without any commitment!